Every fragrance belongs to a family — a shared structure of notes that determines how it opens, how it wears and who it suits. Start with the family you already like, or the one you have never tried.
Fresh & Aquatic
Citrus, sea air and cool green notes. The easiest category to wear and the safest around other people — clean rather than sweet, and at its best in warm weather.
Tidal Rush · Riviera Blue · Indigo Wave · Citrus Azzurra
Explore Fresh & AquaticFloral
Rose, jasmine, tuberose and peony. The largest family we carry and the most varied — from soft and powdery to loud white-flower bouquets.
Petal Bomb · Bloom Eternal · Rose Royale · Velvet Peony
Explore FloralWoody
Cedar, sandalwood, vetiver and dry earth. Grounded and long-wearing, and the most reliable category for an office — present without announcing itself.
Cobalt Dusk · Earthen Oak · Apex Gold · Axiom Grey
Explore WoodyGourmand
Vanilla, coffee, praline and pistachio. Edible, warm and comforting. These project further than most and belong to cold weather and evenings.
Midnight Rush · Pistachio Dream · Cherry Noir · Sweet Vice
Explore GourmandOriental & Amber
Amber, resin, incense and warm spice. The oldest structure in perfumery and the heaviest — rich, slow to fade, and unmistakably an evening choice.
Amber Elixir · Rouge Honey · Solar Goddess · Cipher Noir
Explore Oriental & AmberSpicy
Pepper, cardamom, cinnamon and chilli. Sharp and warming at once. Spice gives a fragrance its bite and is what stops warmth turning into sweetness.
Storm Noir · Cedar & Spice · Ember Spike · Warm Accord
Explore SpicyLeather & Smoke
Birch tar, tobacco and tanned hide. The most divisive family and the most memorable. Not a blind buy — but the one people ask you about.
Million Gold · Dark Rebel · Apex Gold · Ember Spike
Explore Leather & SmokeNot sure where to start?
The Discovery Set puts eight scents across every family in your hands for a week, and the £15 credit comes back to you against whichever bottle you choose.
Take the Discovery Set